G10 Floor Lamp by Greta Grossman for GUBI

The G-10 GUBI Floor Lamp, designed in 1950 by the icon Greta M. Grossman, is another of her undiscovered designs. The lamp is characterised by its distinctive lampshade, giving the space a pleasant light, as well as its rough surface and contrasting polished brass details, which are all defining the lamp's unique look. The G-10 GUBI Floor Lamp has a refined luxurious charm combined with an industrial character, which gives an expression of being a classic yet contemporary design.

The G-10 lamp was produced, as many of Grossman's other work, in both America and her native Sweden, where this collection draws its features after the Swedish version. The lamp was Greta M. Grossman's 10th product for the Swedish manufacturer Bergboms, therefore the name G-10.