Norfolk Floor Rug by Baya in Sand offers softness with sculptural restraint

The Norfolk Floor Rug by Baya is a refined essential, designed for spaces that favour warmth, form and thoughtful texture. Crafted from 100% New Zealand wool, this plush rug in soft sand tones adds quiet depth underfoot, pairing beautifully with timber, neutrals and sculptural furniture forms.

Pure wool cut pile with generous depth and a minimal, tonal border

Handwoven in a 27mm cut pile, the Norfolk rug features a clean, architectural edge framed by a subtle tonal border. The warmth of the sand colourway reads as both calming and versatile, while the premium New Zealand wool delivers luxurious softness and excellent insulation. Finished with a cotton backing, it’s a well-constructed piece that balances comfort with high-end detailing.

A sculptural wool rug that elevates restful, modern living spaces

The Norfolk Floor Rug is ideal for bedrooms, living zones or retreat-like settings that call for softness without excess. Its visual simplicity allows materials and furniture to breathe, while the plush texture invites touch and comfort. Designed for the quietly confident, this is a foundation piece that supports refined, restful interiors with ease.

* Actual colours and design may vary slightly due to different screen settings, the lighting on the photoshoot and other factors.